AMG Driving Academy
Focusing on unforgettable experiences, Mercedes Benz Canada invites drivers from across the globe to test their skills on the ice in their high-performance vehicles. Located in Northern Manitoba, where temperatures drop below -40 degrees Celsius, drivers are faced with the challenge of putting down 600+ horse power on the frozen track carved onto Lake Winnipeg.
Over the course of 3 winter seasons, a photography and video campaign was developed for program promotional use, advertising, and highlighting participant experiences.
